/ DIGITAL MARKETING · PAID MEDIA · FUNNEL
We connect strategy, creative work, pages and media to generate qualified demand and track opportunities through the funnel.
An integrated operation with a senior team and partners involved.I've been a WDA client since 2022, and I can only thank them for their professionalism, fairness and professional ethics. My results have included exponential growth in lead generation and lead quality.
/ RESULTS
Student enrollment, lead generation and bookings: different objectives guide planning and how results are assessed.
Across five admission cycles, WDA Digital Agency planned online and offline enrollment campaigns, connecting market trends, behavior and education to create relevant messages aligned with the institution's goals.
A client since 2022, UP Saúde highlights the growth in lead generation and the quality of the contacts received in its testimonial.
The group's clinics increased their rate from 35% to 89% in bookings and procedures.
/ CHALLENGES WE CONNECT
The ad creates interest. The page needs to continue the message, present the offer and make the next step easy.
Acquisition continues after the form. CRM and automation help organize contacts and track opportunities.
Clicks, leads and sales answer different questions. Analysis needs to show which stage contains the bottlenecks.
/ DELIVERABLES
Our Ads team connects media and performance with Web and Design. These disciplines are combined according to the objective and agreed scope.
Objectives, audiences, messaging and channels organized into a plan for each stage of the funnel.
Ads and creative assets with messaging aligned to the brand, the offer and each channel's context.
Landing pages and journeys that continue the campaigns and make it easy to contact the business.
Campaigns on Google, Meta and LinkedIn, with targeting, budget and conversion analysis.
Funnel organization, contact follow-up and relationship workflows connected to the operation.
Dashboards and analysis of campaigns, pages and conversions to guide the next decisions.
/ HOW IT WORKS
Planning, execution and analysis by the WDA Digital Agency team, led by Janaina Farias with the partners involved.
/ CAMPAIGNS
From student enrollment to a product launch, communication connects the brand's proposition with its audience touchpoints.
Enrollment campaigns for Universidade Castelo Branco: online and offline planning, creative and media connecting the institution's tradition to new generations of students.
The launch of Capsule One nail polish for Única Per Me: campaign, website and social media with art direction that conveys innovation and the power of red.
/ GOOGLE ADS
Search, Performance Max and YouTube in the media plan, with analysis of search terms, targeting, budget and conversions. The work connects the ad, the offer and the landing page.
/ META ADS
Campaigns with tested creative assets and targeting aligned to the audience. Communication, the page and contact follow-up work together to generate demand.
/ ENGAGEMENT MODELS
Recurring needs, team allocation and project scope guide the choice of engagement model.
For ongoing operations with a shared team. Specialists work across concurrent projects, combining planning, execution and analysis.
For operations that need a dedicated team. A senior team dedicated to the project, with planning and execution focused on the company's needs.
For a need with a defined objective and scope. Campaigns and pages commissioned as a project, with an agreed timeline and price.
/ FREQUENTLY ASKED QUESTIONS
Tell us about your objective and the challenges across campaigns, pages and customer service. Let's discuss the disciplines that need to work together.
Discuss my marketing operation
