We gave color a system and the brand a signature.
An identity system with color exploration as its central language, editorial applications and coherent rollouts across different contexts.
Your brand should be recognized, remembered and applied consistently.
WDA ag builds brand systems that connect positioning, visual identity, art direction, campaigns and sales materials. From diagnostic to brand book, every deliverable is made to bring clarity, presence and strength to your communication.
Client testimonials
With no reference in the field, finding WDA to handle the entire identity and creative work for my new business was a real stroke of luck. Very competent, creative, always available and helpful. Relentless with my demanding requests for detail.
Marisa Gomes Pediatric dentistry clinic · Google Review
★★★★★ · Identity + website / FEATURED WORK
Brands that came to life.
A brand that covered every touchpoint without gaps.
Visual communication for a paint-retail brand, with direct language, commercial applications and consistent presence across touchpoints.
We designed a rhythm of its own to get the brand into the flow.
Visual identity built as a system: symbol, typography and palette designed for consistent rollout across digital and brand applications.
We helped purpose take root at every touchpoint.
Visual identity for a brand in the environmental sector: a symbol that joins the initial to a leaf, a proprietary green palette and applications that communicate purpose with clarity.
A crystal-clear identity for those who care for water.
Identity for Fiel, specialized in cleaning and waterproofing water tanks: logo, 3D mascot and a visual language that convey care, hygiene and trust.
Visual communication that turned an exhibition into an experience.
Visual communication for an exhibition at AquaRio, in Rio's Porto Maravilha. The graphic system was applied throughout the space, from lettering to wayfinding, to guide visitors and enrich their experience.
We cultivated an identity rooted in the earth and made to bloom on the shelf.
Identity and packaging for a botanical aromatherapy brand: a visual system that conveys natural origin, care and purpose, from each essential-oil label to shelf presence.
We gave the brand direction so it could go further.
Visual identity for a logistics company: an arrow symbol that conveys movement and direction, applied from uniforms to packaging and everyday communication.
/ HOW WE WORK
Original design, with real DNA.
/ 01DIAGNOSTIC
Design Strategy
Before any line: business, audience, market and competition. The visual system is born strategic and ready to scale.
- Research & benchmarks
- Mapping
- Guidelines
- Positioning
/ 02IDENTITY
Brand Creation
From naming to visual identity: logo, palette, typography, voice and tone. Communication with rhythm, unity and recall.
- Naming & signature
- Visual identity
- Voice & tone
- Brand architecture
/ 03CAMPAIGN
Key Visual & Campaigns
Strong visuals for initiatives, launches and institutional materials, with immediate recognition.
- Art direction
- Look & feel
- Social static/motion
- Sales kits
/ 04DOCS
Brand Book & Documentation
A clear, functional manual. Every team applies the system with confidence and consistency.
- Usage guide
- Components & patterns
- Source files
- Documented versions
/ WHAT WE DELIVER
Complete brand design projects.
/ 01 · campaign
Campaign Key Visuals
A strong visual concept with on, off and social rollouts.
/ 02 · pitch
Interfaces & Presentations
Pitch decks, sales kits and strategic materials with visual storytelling.
/ 03 · print
Editorial & Graphics
Catalogs, institutional kits and PDFs that raise brand perception.
/ 04 · ads
Ad Creatives
Statics, carousels and videos integrated with paid media and optimized for performance.
/ 05 · retail
Packaging & Signage
Brand in store, environments and packaging. The brand gains physical presence.
/ 06 · system
Full Visual System
Identity applied across every touchpoint, with manuals ready to scale.
/ FAQ
Questions about brand design.
/ Q1
What is brand design in practice?
A strategic visual system that turns positioning into identity, guidelines and applications, keeping consistency at every touchpoint.
/ Q2
What's the difference between brand design and visual identity?
Visual identity is the set of elements. Brand design orchestrates strategy, rules and rollouts across every channel.
/ Q3
How long does a project take?
It depends on scope. Identity and documentation usually take 4 to 8 weeks.
/ Q4
Do you also produce assets and creatives?
Yes. Beyond the system, we deliver kits for social, media, presentations and print materials.
Your brand deserves a visual system built to scale.
Positioning, identity, creative direction and documentation so your brand shows up consistently in every channel.
Build my brand system